Real estate websites that capture buyers and sellers
Custom, fast, IDX-ready sites for agents and teams - with listing search, home-valuation lead capture, neighborhood pages, and local SEO that ranks for your markets and converts browsers into clients.
Real estate website design is the practice of building an agent or brokerage site that converts browsers into buyers and sellers - through IDX listing search, lead capture, neighborhood pages, and local SEO.
Buyers and sellers start on Google, not with your brokerage
Today's clients search neighborhoods, browse listings, and check a home's value long before they call an agent. If your site is a slow, generic portal template with no local content and no easy way to capture a lead, they use Zillow instead - and you pay for the referral later.
87/100
median real estate homepage score we measured
27%
scored a C or lower against the grader rubric
73%
are missing realestateagent/localbusiness schema
From Codivox Research: we graded 37 real real estate agent/team websites. Most leave the highest-leverage elements on the table - we build the opposite.
Everything a real estate needs to win customers online
Every element exists for one reason: to move a stranger from a search to a booked lead, sale, or customer.
IDX listing search that performs
A fast, mobile-first IDX integration so buyers browse live listings on your site - not a portal - keeping them in your funnel and your brand front and center.
Lead capture built to convert
Home-valuation offers, saved searches, and gated listing alerts that turn anonymous browsers into named, contactable leads with real buying or selling intent.
Neighborhood and community pages
Rich, local pages for the neighborhoods you serve - the content that ranks for "[neighborhood] homes for sale" and positions you as the local expert.
Sold proof and market authority
Recently-sold results, market stats, and testimonials that prove you close deals - the credibility sellers look for before they list with you.
Agent brand and bios
Personal, credible agent and team branding with bios and reviews - so clients choose you, not just any name on a portal.
Local SEO and speed
City and neighborhood targeting, RealEstateAgent schema, and fast custom performance so you rank locally and don't lose mobile visitors to load times.
Why a custom-built site wins
Template sites
Quick and cheap, but you inherit generic layouts, bloated code that slows load times, weak SEO, and a site that looks like every competitor. Many platforms also lock you in and hold your content hostage.
Our custom builds
Built from scratch around your brand, offering, and ideal customer. Clean, fast, accessible code; full control over SEO and conversion; and a site as distinctive as your business. Best of all, you own everything - design, content, and domain - with no lock-in.
A clear, collaborative process - from discovery to growth
Discovery
We learn your business, your highest-value services, your ideal customer, and your goals - then map the searches and conversions that matter most.
Architecture & SEO plan
We design a site structure and page map built for navigation, search visibility, and the way your buyers actually decide.
Content & design
We craft conversion-focused copy and an on-brand design - reviewed with you until it's right.
Build
Senior engineers build a fast, custom-coded, accessible site with booking, forms, integrations, and tracking wired in.
Launch & migration
We handle 301 redirects, preserve SEO equity, run quality control, and launch with no ranking surprises.
Grow
Post-launch we monitor analytics, optimize conversions, publish fresh content, and keep your site fast and secure.
Clear pricing, no surprises
Fixed scope, milestone billing, no hourly surprises. Most businesses land in the ranges below.
How much does a real estate website cost?
An agent site with IDX and lead capture starts around $3,000; a full team or brokerage site with neighborhood pages, valuation tools, and local SEO typically runs $6,000-$12,000+. Fixed scope, quoted up front.
Starter site
2-3 weeks
From $2.5k
A clean, fast, focused site that converts. The essentials done right.
- Mobile-first custom design
- Core conversion pages
- On-page SEO basics
- Analytics + tracking
- You own everything
Growth site + SEO
3-6 weeks
From $6k
The default for businesses serious about growth. Full site, conversion flows, and search visibility.
- Everything in Starter
- Full page/service architecture
- Local SEO + Google Business Profile
- Conversion + lead tracking
- Integrations wired in
Growth partner
Monthly after launch
From $1.5k/mo
Ongoing growth - content, optimization, AI-search visibility, and steady conversion improvements.
- Content publishing
- AI-search optimization
- Monthly CRO + reporting
- Maintenance + support
What affects the price
- Number of service, location, or product pages
- Custom design and photography vs. lightly customized templates
- Integrations: booking, payments, CRM, and third-party tools
- Depth of local SEO, content, and reviews automation
- Ongoing growth support vs. one-time build
Not sure what you need? Estimate your project cost or send us your details.
What to look for in a web partner
The market is full of bold claims. Here's how to separate a real partner from an expensive brochure - and the standard we hold ourselves to.
They understand your industry
A generalist who has never built for real estate will miss what actually drives conversions and create work you have to redo. We build the benchmark-backed patterns that convert in your vertical.
You own everything - no lock-in
Avoid vendors who hold your site, content, or domain hostage on a proprietary platform. You should own it all and be able to leave at any time.
Transparent scope and pricing
Look for fixed scope, clear deliverables, and honest timelines - and run from anyone promising "#1 on Google overnight."
Conversion and SEO, not just pretty
A beautiful site that doesn't rank or convert is an expensive brochure. Ask how they measure booked leads and revenue, not just traffic.
Real support after launch
A website is never finished. Make sure maintenance, security, analytics, and improvements are part of the relationship.
Real Estate website questions, answered
Do you integrate IDX / MLS listings?
Yes. We integrate IDX so live MLS listings display on your own site, fast and mobile-friendly, keeping buyers in your funnel instead of sending them to a portal. We work with major IDX providers and your MLS's rules.
Will the website generate leads, not just look nice?
That is the point. We build home-valuation offers, saved searches, and listing-alert capture, plus neighborhood content that ranks - then wire tracking so you see which pages and offers actually produce buyer and seller leads.
Can you integrate with my CRM?
Yes. We connect to the real-estate CRMs agents use - such as Follow Up Boss, kvCORE, and Sierra Interactive - so leads flow into your follow-up system automatically.
Do we own the website?
You own your design, content, and domain. Unlike locked portal templates, you're never trapped - if you switch brokerages or providers, the site is yours.
More industries we build for
See allReady to ship your next product?
Tell us what you're building. Senior engineers will scope, plan, and start delivering your product with production-ready architecture - fast.