Website redesign services for a site you can't afford to break

A website redesign means replacing a site you already have, rather than starting from scratch. Some pages keep their web address, some get rewritten, some get merged, and the rest redirect somewhere useful. The design is the visible part, but most of the work is underneath: deciding what happens to every existing page, making sure the addresses Google already sends people to still work, migrating the content without losing any, testing that your contact forms still reach you, and handing over logins you can use afterward.

A refresh is enough when the structure is sound. If the menu makes sense, someone can edit a page without breaking it, and it works well on a phone, then updated copy and a visual refresh will do. Choose a redesign when the structure itself is the problem: visitors can't find what they need, every edit needs a developer, or it's hard to use on a small screen. We'll tell you which you need before you commit to either, and it's a fair question to ask any agency you're comparing.

It can, and that's the most common way redesigns go wrong. The usual cause is old web addresses that stop working, so pages Google used to send people to become dead ends. So we record what your site gets today, keep the addresses of the pages that bring in traffic, set up 301 redirects from the rest to the closest match, and monitor traffic for the first month. That's the SEO side of a redesign, and it's where most of the risk sits. Working this way avoids the mistakes we can control, but it isn't a promise about rankings or traffic, because no one can honestly make one.

It depends on how many pages you have, how much Google traffic you need to protect, what the site connects to, and whether your copy and photos are ready. Those four factors move the price more than anything else. Our ROI calculator gives you a starting point, and after a free call we quote each stage at a fixed price with the assumptions written down.

We build the new site on a private staging copy, migrate the content, test every form and redirect there, and rehearse the switch-over before doing it for real. We also confirm who holds the domain and hosting logins beforehand, and keep a way to restore the old site. We won't promise zero downtime, because no one can honestly guarantee that, but we plan the launch to keep any disruption as short as possible.

You own it. You get the logins, written documentation, a record of what we changed and why, and a candid list of what we'd improve next. We monitor traffic and forms for the first month as part of the project. After that, ongoing content, changes, and support are quoted separately, never assumed.