Codivox Research · 2026
Small Business Website Statistics
We pointed our own website graders at ~1,000 real homepages across 13 industries and scored every one. No survey, no borrowed stats — just what real businesses actually ship.
1,000
Real homepages graded
13
Industries benchmarked
65–88
Median score range
How each industry ranks
Median homepage score by industry. Veterinary sites lead (88/100); Gym sites trail (65/100).
| Industry | Graded | Median | C or lower |
|---|---|---|---|
| Veterinary | 45 | 88/100 | 11% |
| Auto Repair | 41 | 88/100 | 31.7% |
| Real Estate | 37 | 87/100 | 27% |
| SaaS | 161 | 87/100 | 33.5% |
| Law Firm | 238 | 83/100 | 37.8% |
| Med Spa | 45 | 80/100 | 46.6% |
| Chiropractic | 37 | 80/100 | 48.6% |
| Contractor | 145 | 78/100 | 52.4% |
| Salon | 39 | 78/100 | 53.9% |
| Ecommerce | 70 | 77/100 | 52.9% |
| Restaurant | 67 | 73/100 | 64.2% |
| Accounting Firm | 39 | 71/100 | 84.6% |
| Gym | 36 | 65/100 | 83.3% |
What holds across every industry
Curated “best-of” lists flatter a vertical by ~7-8 points
When we split the two list-sourced verticals into established vs long-tail cohorts, the gap repeated: ecommerce DTC brands median 80 vs small/indie makers 73, and established SaaS 87 vs bootstrapped micro-SaaS 79. Both long tails ran ~50% C-or-lower. The real market is where the long tail lives.
Local SEO and structured data are the near-universal weak spot
Only ~17% of law firms and ~17% of restaurants put their city in the homepage title, 45-63% of local businesses omit vertical schema (LegalService, MedicalBusiness, AutoRepair, ExerciseGym…), and just 4% of ecommerce stores ship Product/Offer schema — forfeiting rich-result stars.
The conversion action is the recurring leak
Across local verticals the single highest-leverage element is missing again and again: ~85% of accounting firms offer no online scheduling, ~94% of gyms hide contract terms, ~62% of med spas show no before/after gallery, and ~49% of contractors don't show licensing or insurance.
Read the industry reports
Veterinary
8845 veterinary clinic / animal hospital websites graded — 11% scored a C or lower. Weakest: services & pharmacy.
Read the reportAuto Repair
8841 auto repair shop websites graded — 31.7% scored a C or lower. Weakest: local seo & discovery.
Read the reportReal Estate
8737 real estate agent/team websites graded — 27% scored a C or lower. Weakest: local seo & discovery.
Read the reportSaaS
87161 SaaS product websites graded — 33.5% scored a C or lower. Weakest: signup & activation.
Read the reportLaw Firm
83238 law-firm websites graded — 37.8% scored a C or lower. Weakest: local seo & discovery.
Read the reportMed Spa
8045 med spa / aesthetics websites graded — 46.6% scored a C or lower. Weakest: local seo & discovery.
Read the reportChiropractic
8037 chiropractic practice websites graded — 48.6% scored a C or lower. Weakest: new-patient conversion.
Read the reportContractor
78145 home-services / contractor websites graded — 52.4% scored a C or lower. Weakest: local seo & service areas.
Read the reportSalon
7839 salon / spa websites graded — 53.9% scored a C or lower. Weakest: local seo & discovery.
Read the reportEcommerce
7770 ecommerce / DTC store homepages graded — 52.9% scored a C or lower. Weakest: trust & social proof.
Read the reportRestaurant
7367 restaurant websites graded — 64.2% scored a C or lower. Weakest: local seo & discovery.
Read the reportAccounting Firm
7139 accounting firm websites graded — 84.6% scored a C or lower. Weakest: consultation conversion.
Read the reportGym
6536 gym / fitness studio websites graded — 83.3% scored a C or lower. Weakest: pricing transparency.
Read the reportMethodology: heuristic homepage analysis against the Codivox website-grader rubrics. Homepage-only and directional — see each report for full caveats. Updated July 5, 2026.
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