Codivox Research · 2026
Law Firm Website Statistics & Benchmarks
We ran our own Law Firm Website Grader against 238 real law-firm websites — no survey, no borrowed stats. Here's how they scored and what most get wrong.
By the Codivox Research team · 238 graded of 276 sampled · Updated July 5, 2026
The median Law Firm homepage scores 83 out of 100 against the six-category Law Firm Website Grader rubric, and 37.8% score a C or lower — based on 238 real U.S. law-firm websites Codivox graded in 2026.
83/100
Median homepage score
Across 238 graded law firm homepages (mean 79.7).
37.8%
Scored a C or lower
Grade C, D or F against the Law Firm Website Grader rubric.
Local SEO & Discovery
Weakest category
Category mean of just 71.8/100 — the biggest opportunity.
82.8%
Missing: city/state in homepage <title>
The single most common gap on law firm homepages.
Key law firm website statistics (2026)
The headline numbers from our 238-homepage audit. Quote or cite any of them — each is a real, measured figure.
- The median Law Firm homepage scored 83/100 (mean 79.7).
- 37.8% of graded Law Firm homepages scored a C or lower.
- 29.4% earned an A (90+), while 4.6% scored an F (below 50).
- Homepage scores ranged from 5 to 100 out of 100.
- Local SEO & Discovery was the weakest category, averaging 71.8/100.
- 82.8% of Law Firm homepages were missing city/state in homepage <title> (Local SEO).
- 55% of Law Firm homepages were missing legal-specific schema (legalservice/attorney) (Local SEO).
- 43.7% of Law Firm homepages were missing attorney-advertising disclaimer (Compliance).
- 36.1% of Law Firm homepages were missing free-consultation offer surfaced (Conversion).
- 35.3% of Law Firm homepages were missing experience / tenure signal (Trust).
- Sample: 238 real U.S. law-firm websites, graded July 2026.
Cite this research
Codivox. (2026). Law Firm Website Statistics 2026. Retrieved from https://codivox.com/research/state-of-law-firm-websites/
The biggest homepage gaps
The elements most often missing from law firm homepages, ranked by how many sites lack them.
82.8%
missing city/state in homepage <title>
Local SEO
55%
missing legal-specific schema (legalservice/attorney)
Local SEO
43.7%
missing attorney-advertising disclaimer
Compliance
36.1%
missing free-consultation offer surfaced
Conversion
35.3%
missing experience / tenure signal
Trust
Grade distribution
n = 238 · range 5–100
| Grade | Score | Sites | Share |
|---|---|---|---|
| A | 90-100 | 70 | 29.4% |
| B | 80-89 | 78 | 32.8% |
| C | 65-79 | 61 | 25.6% |
| D | 50-64 | 18 | 7.6% |
| F | < 50 | 11 | 4.6% |
Category scores
Mean score per weighted category
| Category | Weight | Mean |
|---|---|---|
| Mobile & Performance | 10% | 85.7 |
| Conversion & Consultation | 25% | 83.3 |
| Practice Areas & Content | 20% | 81.8 |
| Trust & Credibility | 20% | 79.1 |
| Compliance & Security | 5% | 76.7 |
| Local SEO & Discovery | 20% | 71.8 |
Signal prevalence — the citable table
Share of the 238 graded homepages where each signal was detected (ascending — biggest gaps first).
| Category | Signal | Present | Missing |
|---|---|---|---|
| Local SEO | City/state in homepage <title> | 17.2% | 82.8% |
| Local SEO | Legal-specific schema (LegalService/Attorney) | 45% | 55% |
| Compliance | Attorney-advertising disclaimer | 56.3% | 43.7% |
| Conversion | Free-consultation offer surfaced | 63.9% | 36.1% |
| Trust | Experience / tenure signal | 64.7% | 35.3% |
| Practice | "Practice areas" section | 71.4% | 28.6% |
| Compliance | Privacy-policy link | 74.8% | 25.2% |
| Local SEO | Any Organization/Local schema | 75.2% | 24.8% |
| Conversion | Contact form | 75.6% | 24.4% |
| Trust | Case results ($ recovered, verdicts) | 76.5% | 23.5% |
| Trust | Reviews / testimonials | 78.6% | 21.4% |
| Mobile | Low render-blocking scripts | 81.9% | 18.1% |
| Local SEO | Map / directions link | 82.8% | 17.2% |
| Mobile | Viewport meta configured | 83.6% | 16.4% |
| Trust | Awards / ratings (Avvo, Super Lawyers, etc.) | 84% | 16% |
| Practice | Blog / resources section | 86.1% | 13.9% |
| Practice | Dedicated practice-area pages/links | 87.8% | 12.2% |
| Local SEO | Street address (NAP) present | 88.7% | 11.3% |
| Conversion | Click-to-call (tel:) link | 89.5% | 10.5% |
| Conversion | CTA action text ("call us today", "schedule…") | 90.3% | 9.7% |
| Mobile | Responsive layout signals | 91.2% | 8.8% |
| Trust | Attorney-bio / team link | 91.6% | 8.4% |
| Local SEO | Phone number present | 95.4% | 4.6% |
| Conversion | Contact link | 97.1% | 2.9% |
| Compliance | HTTPS | 98.7% | 1.3% |
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Methodology
Sample. 276 U.S. law-firm homepages sourced from organic search results across ~30 states and 12+ practice areas (personal injury, criminal defense, family/divorce, immigration, estate planning, bankruptcy, employment, workers' comp, real estate, business, tax, IP, elder law, Social Security disability, medical malpractice). Directories and aggregators (Justia, Avvo, Expertise, etc.) were excluded. The sample skews toward small and mid-sized firms in mid-sized metros — i.e., our target market. 238 were successfully graded; 38 could not be fetched (see below).
Scoring. Each homepage scores on the Law Firm Website Grader's six weighted categories (see table). A category score is the share of its signals present; the overall score is the weighted sum. Grades: A ≥ 90, B ≥ 80, C ≥ 65, D ≥ 50, else F.
Detection. Signals are detected in homepage HTML using the same patterns as the Codivox website analyzer, plus law firm-specific heuristics.
More industry reports
See all 13Part of 1,000 homepages graded across 13 industries.
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