Codivox Research · 2026
Veterinary Website Statistics & Benchmarks
We ran our own Veterinary Website Grader against 45 real veterinary clinic / animal hospital websites — no survey, no borrowed stats. Here's how they scored and what most get wrong.
By the Codivox Research team · 45 graded of 45 sampled · Updated July 5, 2026
The median Veterinary homepage scores 88 out of 100 against the six-category Veterinary Website Grader rubric, and 11% score a C or lower — based on 45 real U.S. veterinary clinic / animal hospital websites Codivox graded in 2026.
88/100
Median homepage score
Across 45 graded veterinary homepages (mean 84.6).
11%
Scored a C or lower
Grade C, D or F against the Veterinary Website Grader rubric.
Services & Pharmacy
Weakest category
Category mean of just 62.2/100 — the biggest opportunity.
73.3%
Missing: client portal
The single most common gap on veterinary homepages.
Key veterinary website statistics (2026)
The headline numbers from our 45-homepage audit. Quote or cite any of them — each is a real, measured figure.
- The median Veterinary homepage scored 88/100 (mean 84.6).
- 11% of graded Veterinary homepages scored a C or lower.
- 33.3% earned an A (90+), while 4.4% scored an F (below 50).
- Homepage scores ranged from 5 to 100 out of 100.
- Services & Pharmacy was the weakest category, averaging 62.2/100.
- 73.3% of Veterinary homepages were missing client portal (Services & Pharmacy).
- 46.7% of Veterinary homepages were missing veterinarycare/localbusiness schema (Local SEO & Discovery).
- 37.8% of Veterinary homepages were missing rx refill / online pharmacy (Services & Pharmacy).
- 22.2% of Veterinary homepages were missing appointment cta (Appointment Conversion).
- 13.3% of Veterinary homepages were missing online booking (Appointment Conversion).
- Sample: 45 real U.S. veterinary clinic / animal hospital websites, graded July 2026.
Cite this research
Codivox. (2026). Veterinary Website Statistics 2026. Retrieved from https://codivox.com/research/state-of-veterinary-websites/
The biggest homepage gaps
The elements most often missing from veterinary homepages, ranked by how many sites lack them.
73.3%
missing client portal
Services & Pharmacy
46.7%
missing veterinarycare/localbusiness schema
Local SEO & Discovery
37.8%
missing rx refill / online pharmacy
Services & Pharmacy
22.2%
missing appointment cta
Appointment Conversion
13.3%
missing online booking
Appointment Conversion
Grade distribution
n = 45 · range 5–100
| Grade | Score | Sites | Share |
|---|---|---|---|
| A | 90-100 | 15 | 33.3% |
| B | 80-89 | 25 | 55.6% |
| C | 65-79 | 2 | 4.4% |
| D | 50-64 | 1 | 2.2% |
| F | < 50 | 2 | 4.4% |
Category scores
Mean score per weighted category
| Category | Weight | Mean |
|---|---|---|
| Mobile & Performance | 10% | 97.8 |
| Trust & Credibility | 20% | 94.8 |
| Emergency & Access | 15% | 91.1 |
| Appointment Conversion | 25% | 87.8 |
| Local SEO & Discovery | 15% | 72.2 |
| Services & Pharmacy | 15% | 62.2 |
Signal prevalence — the citable table
Share of the 45 graded homepages where each signal was detected (ascending — biggest gaps first).
| Category | Signal | Present | Missing |
|---|---|---|---|
| Services & Pharmacy | Client portal | 26.7% | 73.3% |
| Local SEO & Discovery | VeterinaryCare/LocalBusiness schema | 53.3% | 46.7% |
| Services & Pharmacy | Rx refill / online pharmacy | 62.2% | 37.8% |
| Appointment Conversion | Appointment CTA | 77.8% | 22.2% |
| Appointment Conversion | Online booking | 86.7% | 13.3% |
| Emergency & Access | Emergency / after-hours info | 86.7% | 13.3% |
| Trust & Credibility | Reviews / testimonials | 88.9% | 11.1% |
| Local SEO & Discovery | Google Maps / reviews | 91.1% | 8.9% |
| Appointment Conversion | New-client path / intake | 93.3% | 6.7% |
| Appointment Conversion | Click-to-call (tel:) | 93.3% | 6.7% |
| Emergency & Access | Hours / address / map | 95.6% | 4.4% |
| Services & Pharmacy | Service pages | 97.8% | 2.2% |
| Trust & Credibility | Veterinarian/team bios | 97.8% | 2.2% |
| Trust & Credibility | Photos present | 97.8% | 2.2% |
| Mobile & Performance | Mobile-responsive | 97.8% | 2.2% |
| Mobile & Performance | Performance hygiene (defer/lazy) | 97.8% | 2.2% |
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Methodology
Sample. 45 U.S. veterinary clinic / animal hospital websites sourced from organic search across ~6 U.S. metros (independent clinics/animal hospitals; large chains like VCA and Banfield excluded). Directories/aggregators were excluded. 45 were successfully graded; 0 could not be fetched.
Scoring. Each homepage scores on the Veterinary Website Grader's six weighted categories (see table). A category score is the share of its signals present; the overall score is the weighted sum. Grades: A ≥ 90, B ≥ 80, C ≥ 65, D ≥ 50, else F.
Detection. Signals are detected in homepage HTML using the same patterns as the Codivox website analyzer, plus veterinary-specific heuristics.
More industry reports
See all 13Part of 1,000 homepages graded across 13 industries.
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