Codivox Research · 2026
Med Spa Website Statistics & Benchmarks
We ran our own Med Spa Website Grader against 45 real med spa / aesthetics websites — no survey, no borrowed stats. Here's how they scored and what most get wrong.
By the Codivox Research team · 45 graded of 46 sampled · Updated July 5, 2026
The median Med Spa homepage scores 80 out of 100 against the six-category Med Spa Website Grader rubric, and 46.6% score a C or lower — based on 45 real U.S. med spa / aesthetics websites Codivox graded in 2026.
80/100
Median homepage score
Across 45 graded med spa homepages (mean 78.1).
46.6%
Scored a C or lower
Grade C, D or F against the Med Spa Website Grader rubric.
Local SEO & Discovery
Weakest category
Category mean of just 52.6/100 — the biggest opportunity.
66.7%
Missing: city in title tag
The single most common gap on med spa homepages.
Key med spa website statistics (2026)
The headline numbers from our 45-homepage audit. Quote or cite any of them — each is a real, measured figure.
- The median Med Spa homepage scored 80/100 (mean 78.1).
- 46.6% of graded Med Spa homepages scored a C or lower.
- 20% earned an A (90+), while 4.4% scored an F (below 50).
- Homepage scores ranged from 5 to 95 out of 100.
- Local SEO & Discovery was the weakest category, averaging 52.6/100.
- 66.7% of Med Spa homepages were missing city in title tag (Local SEO & Discovery).
- 62.2% of Med Spa homepages were missing before/after gallery (Trust, Proof & Compliance).
- 44.4% of Med Spa homepages were missing google maps / reviews (Local SEO & Discovery).
- 37.8% of Med Spa homepages were missing financing (cherry/carecredit) (Financing & Offers).
- 33.3% of Med Spa homepages were missing https + privacy notice (Trust, Proof & Compliance).
- Sample: 45 real U.S. med spa / aesthetics websites, graded July 2026.
Cite this research
Codivox. (2026). Med Spa Website Statistics 2026. Retrieved from https://codivox.com/research/state-of-medspa-websites/
The biggest homepage gaps
The elements most often missing from med spa homepages, ranked by how many sites lack them.
66.7%
missing city in title tag
Local SEO & Discovery
62.2%
missing before/after gallery
Trust, Proof & Compliance
44.4%
missing google maps / reviews
Local SEO & Discovery
37.8%
missing financing (cherry/carecredit)
Financing & Offers
33.3%
missing https + privacy notice
Trust, Proof & Compliance
Grade distribution
n = 45 · range 5–95
| Grade | Score | Sites | Share |
|---|---|---|---|
| A | 90-100 | 9 | 20% |
| B | 80-89 | 15 | 33.3% |
| C | 65-79 | 17 | 37.8% |
| D | 50-64 | 2 | 4.4% |
| F | < 50 | 2 | 4.4% |
Category scores
Mean score per weighted category
| Category | Weight | Mean |
|---|---|---|
| Mobile & Performance | 10% | 96.7 |
| Treatment Clarity & Menu | 20% | 89.7 |
| Consultation & Booking Conversion | 25% | 83.3 |
| Financing & Offers | 10% | 78.9 |
| Trust, Proof & Compliance | 20% | 69.4 |
| Local SEO & Discovery | 15% | 52.6 |
Signal prevalence — the citable table
Share of the 45 graded homepages where each signal was detected (ascending — biggest gaps first).
| Category | Signal | Present | Missing |
|---|---|---|---|
| Local SEO & Discovery | City in title tag | 33.3% | 66.7% |
| Trust, Proof & Compliance | Before/after gallery | 37.8% | 62.2% |
| Local SEO & Discovery | Google Maps / reviews | 55.6% | 44.4% |
| Financing & Offers | Financing (Cherry/CareCredit) | 62.2% | 37.8% |
| Trust, Proof & Compliance | HTTPS + privacy notice | 66.7% | 33.3% |
| Consultation & Booking Conversion | Click-to-call (tel:) | 68.9% | 31.1% |
| Local SEO & Discovery | MedicalBusiness/LocalBusiness schema | 68.9% | 31.1% |
| Treatment Clarity & Menu | Pricing guidance | 75.6% | 24.4% |
| Consultation & Booking Conversion | Online booking | 82.2% | 17.8% |
| Trust, Proof & Compliance | Provider credentials | 84.4% | 15.6% |
| Consultation & Booking Conversion | Book-a-consultation CTA | 86.7% | 13.3% |
| Trust, Proof & Compliance | Reviews / testimonials | 88.9% | 11.1% |
| Consultation & Booking Conversion | Short path to book | 95.6% | 4.4% |
| Treatment Clarity & Menu | Treatment clarity (who/process/results) | 95.6% | 4.4% |
| Financing & Offers | New-client offers / membership | 95.6% | 4.4% |
| Mobile & Performance | Mobile-responsive | 95.6% | 4.4% |
| Treatment Clarity & Menu | Per-treatment pages | 97.8% | 2.2% |
| Mobile & Performance | Performance hygiene (defer/lazy) | 97.8% | 2.2% |
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Methodology
Sample. 46 U.S. med spa / aesthetics websites sourced from organic search across ~6 U.S. metros (independent med spas and aesthetics clinics; directories like RealSelf excluded). Directories/aggregators were excluded. 45 were successfully graded; 1 could not be fetched.
Scoring. Each homepage scores on the Med Spa Website Grader's six weighted categories (see table). A category score is the share of its signals present; the overall score is the weighted sum. Grades: A ≥ 90, B ≥ 80, C ≥ 65, D ≥ 50, else F.
Detection. Signals are detected in homepage HTML using the same patterns as the Codivox website analyzer, plus med spa-specific heuristics.
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