Codivox Research · 2026
Real Estate Website Statistics & Benchmarks
We ran our own Real Estate Website Grader against 37 real real estate agent/team websites — no survey, no borrowed stats. Here's how they scored and what most get wrong.
By the Codivox Research team · 37 graded of 47 sampled · Updated July 5, 2026
The median Real Estate homepage scores 87 out of 100 against the six-category Real Estate Website Grader rubric, and 27% score a C or lower — based on 37 real U.S. real estate agent/team websites Codivox graded in 2026.
87/100
Median homepage score
Across 37 graded real estate homepages (mean 80.6).
27%
Scored a C or lower
Grade C, D or F against the Real Estate Website Grader rubric.
Local SEO & Discovery
Weakest category
Category mean of just 59.6/100 — the biggest opportunity.
73%
Missing: realestateagent/localbusiness schema
The single most common gap on real estate homepages.
Key real estate website statistics (2026)
The headline numbers from our 37-homepage audit. Quote or cite any of them — each is a real, measured figure.
- The median Real Estate homepage scored 87/100 (mean 80.6).
- 27% of graded Real Estate homepages scored a C or lower.
- 18.9% earned an A (90+), while 5.4% scored an F (below 50).
- Homepage scores ranged from 36 to 100 out of 100.
- Local SEO & Discovery was the weakest category, averaging 59.6/100.
- 73% of Real Estate homepages were missing realestateagent/localbusiness schema (Local SEO & Discovery).
- 62.2% of Real Estate homepages were missing recent sold / stats proof (Agent Trust & Credibility).
- 40.5% of Real Estate homepages were missing google maps / reviews / directions (Local SEO & Discovery).
- 27% of Real Estate homepages were missing home-valuation lead magnet (Lead Capture & Conversion).
- 21.6% of Real Estate homepages were missing primary cta (search/valuation) (Lead Capture & Conversion).
- Sample: 37 real U.S. real estate agent/team websites, graded July 2026.
Cite this research
Codivox. (2026). Real Estate Website Statistics 2026. Retrieved from https://codivox.com/research/state-of-real-estate-websites/
The biggest homepage gaps
The elements most often missing from real estate homepages, ranked by how many sites lack them.
73%
missing realestateagent/localbusiness schema
Local SEO & Discovery
62.2%
missing recent sold / stats proof
Agent Trust & Credibility
40.5%
missing google maps / reviews / directions
Local SEO & Discovery
27%
missing home-valuation lead magnet
Lead Capture & Conversion
21.6%
missing primary cta (search/valuation)
Lead Capture & Conversion
Grade distribution
n = 37 · range 36–100
| Grade | Score | Sites | Share |
|---|---|---|---|
| A | 90-100 | 7 | 18.9% |
| B | 80-89 | 20 | 54.1% |
| C | 65-79 | 7 | 18.9% |
| D | 50-64 | 1 | 2.7% |
| F | < 50 | 2 | 5.4% |
Category scores
Mean score per weighted category
| Category | Weight | Mean |
|---|---|---|
| Mobile & Performance | 10% | 97.3 |
| Content & Compliance | 5% | 97.3 |
| Property Search & IDX | 20% | 91 |
| Lead Capture & Conversion | 25% | 83.1 |
| Agent Trust & Credibility | 20% | 75.9 |
| Local SEO & Discovery | 20% | 59.6 |
Signal prevalence — the citable table
Share of the 37 graded homepages where each signal was detected (ascending — biggest gaps first).
| Category | Signal | Present | Missing |
|---|---|---|---|
| Local SEO & Discovery | RealEstateAgent/LocalBusiness schema | 27% | 73% |
| Agent Trust & Credibility | Recent sold / stats proof | 37.8% | 62.2% |
| Local SEO & Discovery | Google Maps / reviews / directions | 59.5% | 40.5% |
| Lead Capture & Conversion | Home-valuation lead magnet | 73% | 27% |
| Lead Capture & Conversion | Primary CTA (search/valuation) | 78.4% | 21.6% |
| Lead Capture & Conversion | Saved search / registration | 86.5% | 13.5% |
| Property Search & IDX | Map/filter search UX | 86.5% | 13.5% |
| Property Search & IDX | Rich listing content | 91.9% | 8.1% |
| Agent Trust & Credibility | Client reviews/testimonials | 91.9% | 8.1% |
| Local SEO & Discovery | Neighborhood/market pages | 91.9% | 8.1% |
| Lead Capture & Conversion | Easy contact (phone/form) | 94.6% | 5.4% |
| Property Search & IDX | On-site property search (IDX/MLS) | 94.6% | 5.4% |
| Mobile & Performance | Mobile-responsive | 94.6% | 5.4% |
| Content & Compliance | Buyer/seller guides or blog | 94.6% | 5.4% |
| Agent Trust & Credibility | Agent/team bio | 97.3% | 2.7% |
| Mobile & Performance | Performance hygiene (defer/lazy) | 100% | 0% |
| Content & Compliance | Fair/Equal Housing + license info | 100% | 0% |
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Methodology
Sample. 47 U.S. real estate agent/team websites sourced from organic search across ~10 U.S. metros (individual agents, teams, and independent brokerages; portals like Zillow/Realtor.com/Redfin excluded). Directories/aggregators were excluded. 37 were successfully graded; 10 could not be fetched.
Scoring. Each homepage scores on the Real Estate Website Grader's six weighted categories (see table). A category score is the share of its signals present; the overall score is the weighted sum. Grades: A ≥ 90, B ≥ 80, C ≥ 65, D ≥ 50, else F.
Detection. Signals are detected in homepage HTML using the same patterns as the Codivox website analyzer, plus real estate-specific heuristics.
More industry reports
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