Codivox Research · 2026
Contractor Website Statistics & Benchmarks
We ran our own Contractor Website Grader against 145 real home-services / contractor websites — no survey, no borrowed stats. Here's how they scored and what most get wrong.
By the Codivox Research team · 145 graded of 154 sampled · Updated July 5, 2026
The median Contractor homepage scores 78 out of 100 against the six-category Contractor Website Grader rubric, and 52.4% score a C or lower — based on 145 real U.S. home-services / contractor websites Codivox graded in 2026.
78/100
Median homepage score
Across 145 graded contractor homepages (mean 75.2).
52.4%
Scored a C or lower
Grade C, D or F against the Contractor Website Grader rubric.
Local SEO & Service Areas
Weakest category
Category mean of just 67.4/100 — the biggest opportunity.
50.3%
Missing: licensing / insurance shown
The single most common gap on contractor homepages.
Key contractor website statistics (2026)
The headline numbers from our 145-homepage audit. Quote or cite any of them — each is a real, measured figure.
- The median Contractor homepage scored 78/100 (mean 75.2).
- 52.4% of graded Contractor homepages scored a C or lower.
- 15.2% earned an A (90+), while 4.8% scored an F (below 50).
- Homepage scores ranged from 5 to 100 out of 100.
- Local SEO & Service Areas was the weakest category, averaging 67.4/100.
- 50.3% of Contractor homepages were missing licensing / insurance shown (Services & Proof).
- 49% of Contractor homepages were missing quote/contact form (Lead Capture & Quotes).
- 39.3% of Contractor homepages were missing google maps / reviews / directions (Local SEO & Service Areas).
- 37.9% of Contractor homepages were missing guarantees / warranties (Trust & Reviews).
- 37.9% of Contractor homepages were missing faq section (Content & Transparency).
- Sample: 145 real U.S. home-services / contractor websites, graded July 2026.
Cite this research
Codivox. (2026). Contractor Website Statistics 2026. Retrieved from https://codivox.com/research/state-of-contractor-websites/
The biggest homepage gaps
The elements most often missing from contractor homepages, ranked by how many sites lack them.
50.3%
missing licensing / insurance shown
Services & Proof
49%
missing quote/contact form
Lead Capture & Quotes
39.3%
missing google maps / reviews / directions
Local SEO & Service Areas
37.9%
missing guarantees / warranties
Trust & Reviews
37.9%
missing faq section
Content & Transparency
Grade distribution
n = 145 · range 5–100
| Grade | Score | Sites | Share |
|---|---|---|---|
| A | 90-100 | 22 | 15.2% |
| B | 80-89 | 47 | 32.4% |
| C | 65-79 | 51 | 35.2% |
| D | 50-64 | 18 | 12.4% |
| F | < 50 | 7 | 4.8% |
Category scores
Mean score per weighted category
| Category | Weight | Mean |
|---|---|---|
| Mobile & Performance | 10% | 92.1 |
| Trust & Reviews | 20% | 79.4 |
| Services & Proof | 20% | 75.7 |
| Content & Transparency | 5% | 74.1 |
| Lead Capture & Quotes | 25% | 71 |
| Local SEO & Service Areas | 20% | 67.4 |
Signal prevalence — the citable table
Share of the 145 graded homepages where each signal was detected (ascending — biggest gaps first).
| Category | Signal | Present | Missing |
|---|---|---|---|
| Services & Proof | Licensing / insurance shown | 49.7% | 50.3% |
| Lead Capture & Quotes | Quote/contact form | 51% | 49% |
| Local SEO & Service Areas | Google Maps / reviews / directions | 60.7% | 39.3% |
| Trust & Reviews | Guarantees / warranties | 62.1% | 37.9% |
| Content & Transparency | FAQ section | 62.1% | 37.9% |
| Lead Capture & Quotes | Response time / 24-7 emergency availability | 64.1% | 35.9% |
| Local SEO & Service Areas | LocalBusiness / trade schema | 66.9% | 33.1% |
| Local SEO & Service Areas | Service-area content/pages | 74.5% | 25.5% |
| Lead Capture & Quotes | Free-quote / estimate CTA | 78.6% | 21.4% |
| Services & Proof | Project photos / gallery | 80% | 20% |
| Trust & Reviews | Years in business / experience | 84.8% | 15.2% |
| Content & Transparency | Pricing / financing guidance | 86.2% | 13.8% |
| Mobile & Performance | Mobile-responsive (viewport + layout) | 89% | 11% |
| Lead Capture & Quotes | Click-to-call (tel:) link | 90.3% | 9.7% |
| Trust & Reviews | Reviews / testimonials | 91% | 9% |
| Mobile & Performance | Performance hygiene (defer/lazy) | 95.2% | 4.8% |
| Services & Proof | Services clearly listed | 97.2% | 2.8% |
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Methodology
Sample. 154 U.S. contractor/home-services homepages sourced from organic search across ~20 cities and 12+ trades (roofing, plumbing, HVAC, electrical, remodeling, landscaping, painting, concrete, fencing, decks, siding, flooring, garage doors, pools, tree, windows, gutters, foundation, masonry, waterproofing, solar, pest, epoxy, handyman, general contracting). Directories/aggregators and national-brand portals were excluded to focus on independent local firms. 145 were successfully graded; 9 could not be fetched.
Scoring. Each homepage scores on the Contractor Website Grader's six weighted categories (see table). A category score is the share of its signals present; the overall score is the weighted sum. Grades: A ≥ 90, B ≥ 80, C ≥ 65, D ≥ 50, else F.
Detection. Signals are detected in homepage HTML using the same patterns as the Codivox website analyzer, plus contractor-specific heuristics.
More industry reports
See all 13Part of 1,000 homepages graded across 13 industries.
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