Codivox Research · 2026
Salon Website Statistics & Benchmarks
We ran our own Salon Website Grader against 39 real salon / spa websites — no survey, no borrowed stats. Here's how they scored and what most get wrong.
By the Codivox Research team · 39 graded of 40 sampled · Updated July 5, 2026
The median Salon homepage scores 78 out of 100 against the six-category Salon Website Grader rubric, and 53.9% score a C or lower — based on 39 real U.S. salon / spa websites Codivox graded in 2026.
78/100
Median homepage score
Across 39 graded salon homepages (mean 76.6).
53.9%
Scored a C or lower
Grade C, D or F against the Salon Website Grader rubric.
Local SEO & Discovery
Weakest category
Category mean of just 43.6/100 — the biggest opportunity.
66.7%
Missing: google maps / reviews
The single most common gap on salon homepages.
Key salon website statistics (2026)
The headline numbers from our 39-homepage audit. Quote or cite any of them — each is a real, measured figure.
- The median Salon homepage scored 78/100 (mean 76.6).
- 53.9% of graded Salon homepages scored a C or lower.
- 10.3% earned an A (90+), while 5.1% scored an F (below 50).
- Homepage scores ranged from 38 to 100 out of 100.
- Local SEO & Discovery was the weakest category, averaging 43.6/100.
- 66.7% of Salon homepages were missing google maps / reviews (Local SEO & Discovery).
- 51.3% of Salon homepages were missing book by service/stylist (Online Booking & Conversion).
- 46.2% of Salon homepages were missing click-to-call (tel:) (Online Booking & Conversion).
- 46.2% of Salon homepages were missing beautysalon/localbusiness schema (Local SEO & Discovery).
- 38.5% of Salon homepages were missing prices shown (Service Menu & Pricing).
- Sample: 39 real U.S. salon / spa websites, graded July 2026.
Cite this research
Codivox. (2026). Salon Website Statistics 2026. Retrieved from https://codivox.com/research/state-of-salon-websites/
The biggest homepage gaps
The elements most often missing from salon homepages, ranked by how many sites lack them.
66.7%
missing google maps / reviews
Local SEO & Discovery
51.3%
missing book by service/stylist
Online Booking & Conversion
46.2%
missing click-to-call (tel:)
Online Booking & Conversion
46.2%
missing beautysalon/localbusiness schema
Local SEO & Discovery
38.5%
missing prices shown
Service Menu & Pricing
Grade distribution
n = 39 · range 38–100
| Grade | Score | Sites | Share |
|---|---|---|---|
| A | 90-100 | 4 | 10.3% |
| B | 80-89 | 14 | 35.9% |
| C | 65-79 | 15 | 38.5% |
| D | 50-64 | 4 | 10.3% |
| F | < 50 | 2 | 5.1% |
Category scores
Mean score per weighted category
| Category | Weight | Mean |
|---|---|---|
| Mobile & Performance | 10% | 94.9 |
| Trust & Stylist Profiles | 20% | 87.3 |
| Portfolio & Visual Proof | 15% | 83.3 |
| Service Menu & Pricing | 20% | 77.9 |
| Online Booking & Conversion | 25% | 68.6 |
| Local SEO & Discovery | 10% | 43.6 |
Signal prevalence — the citable table
Share of the 39 graded homepages where each signal was detected (ascending — biggest gaps first).
| Category | Signal | Present | Missing |
|---|---|---|---|
| Local SEO & Discovery | Google Maps / reviews | 33.3% | 66.7% |
| Online Booking & Conversion | Book by service/stylist | 48.7% | 51.3% |
| Online Booking & Conversion | Click-to-call (tel:) | 53.8% | 46.2% |
| Local SEO & Discovery | BeautySalon/LocalBusiness schema | 53.8% | 46.2% |
| Service Menu & Pricing | Prices shown | 61.5% | 38.5% |
| Trust & Stylist Profiles | Gift cards / memberships | 71.8% | 28.2% |
| Portfolio & Visual Proof | Photos present | 74.4% | 25.6% |
| Service Menu & Pricing | Clear service menu | 79.5% | 20.5% |
| Online Booking & Conversion | Book-now CTA | 84.6% | 15.4% |
| Online Booking & Conversion | Real-time online booking | 87.2% | 12.8% |
| Trust & Stylist Profiles | Stylist profiles | 89.7% | 10.3% |
| Mobile & Performance | Mobile-responsive | 89.7% | 10.3% |
| Service Menu & Pricing | Service detail (duration/includes) | 92.3% | 7.7% |
| Portfolio & Visual Proof | Portfolio / gallery | 92.3% | 7.7% |
| Trust & Stylist Profiles | Reviews / testimonials | 100% | 0% |
| Mobile & Performance | Performance hygiene (defer/lazy) | 100% | 0% |
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Methodology
Sample. 40 U.S. salon / spa websites sourced from organic search across ~9 U.S. metros — Denver, Tampa, Austin, Seattle, Portland, Chicago, Atlanta, San Diego and Minneapolis (independent hair salons/spas; booking-platform-only pages and directories excluded). Directories/aggregators were excluded. 39 were successfully graded; 1 could not be fetched.
Scoring. Each homepage scores on the Salon Website Grader's six weighted categories (see table). A category score is the share of its signals present; the overall score is the weighted sum. Grades: A ≥ 90, B ≥ 80, C ≥ 65, D ≥ 50, else F.
Detection. Signals are detected in homepage HTML using the same patterns as the Codivox website analyzer, plus salon-specific heuristics.
More industry reports
See all 13Part of 1,000 homepages graded across 13 industries.
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