Salon websites that fill the appointment book
Custom sites for hair salons, spas, and beauty studios - with 24/7 online booking, a service menu with pricing, stylist portfolios, gift cards and memberships, and local SEO built to keep every chair full.
Salon website design is the practice of building a site that fills the appointment book - through 24/7 online booking, a service menu with pricing, stylist portfolios, and local SEO.
Clients book the salon they can see and trust
A new client searches, looks at your work, checks prices and availability, and books - ideally in one sitting, on their phone, after hours. A booking-platform link with no real site, no portfolio, and no prices makes them keep scrolling to the salon that shows what they'll get.
78/100
median salons homepage score we measured
53.9%
scored a C or lower against the grader rubric
66.7%
are missing google maps / reviews
From Codivox Research: we graded 39 real salon / spa websites. Most leave the highest-leverage elements on the table - we build the opposite.
Everything a salons & spa needs to win customers online
Every element exists for one reason: to move a stranger from a search to a booked lead, sale, or customer.
24/7 online booking
A frictionless booking flow integrated with your scheduler, capturing the after-hours bookings that a phone-only salon simply misses.
Service menu with pricing
A clear, current service menu with pricing so clients self-qualify and book with confidence instead of leaving to compare.
Stylist portfolios and galleries
Real portfolio galleries of your work, organized by service and stylist - the visual proof that turns a browser into a booking.
Gift cards and memberships
Gift card sales and membership or package signups surfaced where they lift revenue and bring clients back.
Reviews and reputation
Genuine reviews displayed where they convert, plus automated review requests to build the reputation that wins new clients.
Local SEO and mobile-first design
City targeting, local schema, a complete Google Business Profile, and fast mobile performance so you own "[service] near me" and convert on the phone.
Why a custom-built site wins
Template sites
Quick and cheap, but you inherit generic layouts, bloated code that slows load times, weak SEO, and a site that looks like every competitor. Many platforms also lock you in and hold your content hostage.
Our custom builds
Built from scratch around your brand, offering, and ideal customer. Clean, fast, accessible code; full control over SEO and conversion; and a site as distinctive as your business. Best of all, you own everything - design, content, and domain - with no lock-in.
A clear, collaborative process - from discovery to growth
Discovery
We learn your business, your highest-value services, your ideal customer, and your goals - then map the searches and conversions that matter most.
Architecture & SEO plan
We design a site structure and page map built for navigation, search visibility, and the way your buyers actually decide.
Content & design
We craft conversion-focused copy and an on-brand design - reviewed with you until it's right.
Build
Senior engineers build a fast, custom-coded, accessible site with booking, forms, integrations, and tracking wired in.
Launch & migration
We handle 301 redirects, preserve SEO equity, run quality control, and launch with no ranking surprises.
Grow
Post-launch we monitor analytics, optimize conversions, publish fresh content, and keep your site fast and secure.
Clear pricing, no surprises
Fixed scope, milestone billing, no hourly surprises. Most businesses land in the ranges below.
How much does a salon website cost?
A focused salon site starts around $2,500; a full site with online booking, service menu, portfolios, and local SEO typically runs $4,000-$8,000+. Fixed scope, quoted up front.
Starter site
2-3 weeks
From $2.5k
A clean, fast, focused site that converts. The essentials done right.
- Mobile-first custom design
- Core conversion pages
- On-page SEO basics
- Analytics + tracking
- You own everything
Growth site + SEO
3-6 weeks
From $6k
The default for businesses serious about growth. Full site, conversion flows, and search visibility.
- Everything in Starter
- Full page/service architecture
- Local SEO + Google Business Profile
- Conversion + lead tracking
- Integrations wired in
Growth partner
Monthly after launch
From $1.5k/mo
Ongoing growth - content, optimization, AI-search visibility, and steady conversion improvements.
- Content publishing
- AI-search optimization
- Monthly CRO + reporting
- Maintenance + support
What affects the price
- Number of service, location, or product pages
- Custom design and photography vs. lightly customized templates
- Integrations: booking, payments, CRM, and third-party tools
- Depth of local SEO, content, and reviews automation
- Ongoing growth support vs. one-time build
Not sure what you need? Estimate your project cost or send us your details.
What to look for in a web partner
The market is full of bold claims. Here's how to separate a real partner from an expensive brochure - and the standard we hold ourselves to.
They understand your industry
A generalist who has never built for salons & spas will miss what actually drives conversions and create work you have to redo. We build the benchmark-backed patterns that convert in your vertical.
You own everything - no lock-in
Avoid vendors who hold your site, content, or domain hostage on a proprietary platform. You should own it all and be able to leave at any time.
Transparent scope and pricing
Look for fixed scope, clear deliverables, and honest timelines - and run from anyone promising "#1 on Google overnight."
Conversion and SEO, not just pretty
A beautiful site that doesn't rank or convert is an expensive brochure. Ask how they measure booked leads and revenue, not just traffic.
Real support after launch
A website is never finished. Make sure maintenance, security, analytics, and improvements are part of the relationship.
Salons & Spas website questions, answered
I use Booksy/Vagaro - do I still need a website?
Yes. A booking platform is great for scheduling, but a marketplace listing isn't your brand and doesn't rank or convert like an owned site. We build your own site with booking integrated, so you capture direct clients and control your brand and SEO.
Can you integrate my booking software?
Yes. We integrate the platforms salons use - such as Vagaro, GlossGenius, Booksy, Boulevard, and Square Appointments - so booking runs through your existing system.
Do you handle Google Business Profile and local SEO?
Yes. A complete Google Business Profile plus local schema and service pages are part of every engagement, so you rank in the map pack for your services and area.
Do we own the website?
You own everything - design, content, and domain - with no lock-in.
More industries we build for
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