Schema markup generator: create valid JSON-LD in seconds
Generate copy-paste-ready JSON-LD structured data - LocalBusiness, FAQ, Article, Product, and more - with a live preview.
Local Business
Business with a physical location
JSON-LD output
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "LocalBusiness"
}
</script>To validate as rich results
- Missing required field: Business name
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Check your meta tags too →How to use schema markup
Schema markup is structured data, usually written in JSON-LD, that you add to a web page so search engines and AI engines understand its content. It powers rich results - star ratings, FAQs, breadcrumbs - and helps answer engines like ChatGPT and Perplexity cite your page accurately. Generate it here, paste it into your page's HTML, and validate with Google's Rich Results Test.
Common schema types and where to use them
| Type | Use on | Enables |
|---|---|---|
| LocalBusiness | Business / contact pages | Knowledge panel, map info |
| FAQPage | Pages with Q&A | FAQ rich result |
| Article | Blog posts, news | Article rich result, Top Stories |
| Product | Product pages | Price, availability, ratings |
| Breadcrumb | Any nested page | Breadcrumb trail in SERP |
How to add schema markup (step by step)
- Pick the schema type that matches the page (LocalBusiness, FAQPage, Article, Product, and so on).
- Fill in the fields - the live preview builds valid JSON-LD as you type.
- Copy the JSON-LD block.
- Paste it into the
<head>of the page it describes. - Validate with Google's Rich Results Test and the Schema.org validator before publishing.
Rich results schema can unlock
Schema is what turns a plain blue link into an eye-catching result. Depending on the type you add, you can become eligible for FAQ drop-downs, star ratings and review snippets, product price and availability, recipe cards, event details, breadcrumb trails, and sitelinks. These rich results take up more space in the SERP and consistently earn higher click-through rates than standard listings - so the same ranking position drives more traffic. Eligibility isn't guaranteed (Google decides when to show them), but you can't qualify at all without the markup.
Common schema markup mistakes
- Marking up content that isn't on the page. Schema must reflect visible content, or Google may treat it as spam.
- Missing required properties. Each type has required fields; omit them and the rich result won't show. Verify with the structured data checker.
- Invalid JSON. A single trailing comma breaks the whole block. Always validate.
- FAQ/HowTo abuse. Follow Google's current guidelines on which site types are eligible for FAQ and HowTo rich results.
- Forgetting to update it when the page content changes.
Frequently asked questions
- What is schema markup?
- Structured data (usually JSON-LD) that helps search engines and AI understand your content, enabling rich results.
- Where do I add the generated JSON-LD?
- Paste the script block into the head (or anywhere in the HTML) of the relevant page.
- Does schema markup improve SEO rankings?
- Not directly, but it enables rich results and improves how engines understand and cite your content.
- Which schema type should I use?
- The one that matches the page: LocalBusiness for a business page, FAQPage for FAQs, Article for posts, Product for products.
- Is the generated markup valid?
- It follows schema.org and Google's guidelines. Always confirm with Google's Rich Results Test before publishing.
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Why schema matters for AI search
Answer engines extract structured data to understand entities, relationships, and facts. A page with clean schema is easier for ChatGPT, Gemini, and Perplexity to parse and cite correctly - making structured data one of the highest-leverage moves for generative engine optimization (GEO).
JSON-LD is the recommended format
Google recommends JSON-LD over microdata or RDFa because it lives in a single script tag and doesn't tangle with your HTML. That's what this generator produces. Add it to the page it describes, then verify with the Rich Results Test before you ship.
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