Headline analyzer: score your headline for clicks and SEO
Get a 0-100 score for any blog title, SEO title, email subject, or ad headline - across length, word balance, emotion, structure, and SEO - with specific fixes. Free, no signup, no email gate.
On average, far more people read your headline than your body copy - so the headline does most of the work of earning a click. This analyzer scores your title across the factors that actually move click-through rate and shows the full breakdown, so you can see exactly why it scored the way it did and what to change.
What this tool scores
Length
Characters and word count against the ideal range for your chosen format.
Word balance
The mix of common, uncommon, emotional, and power words.
Emotion & power
Whether the headline carries a hook that creates a reason to click.
Structure & SEO
Headline type, numbers, reader focus, and keyword placement/length.
How to write a headline that gets clicks
- Pick the format - blog, SEO title, email subject, or ad - so the length target is right.
- Enter your headline and your focus keyword.
- Read the breakdown - the score, the five dimension bars, and the word categories.
- Apply the fixes - tune the length, add an emotional or power word, include a number, and move your keyword toward the front - then re-score.
Ideal headline length by platform
| Format | Ideal characters | Why |
|---|---|---|
| Blog title | 40-65 | Long enough to be specific, short enough to scan |
| SEO title tag | 50-60 | Avoids truncation in Google (~600px) |
| Email subject | 28-50 | Survives truncation in mobile inboxes |
| Ad headline | 20-40 | Tight character limits; clarity wins |
How the score works
The overall score is a weighted average of five dimensions: word balance (25%), length (20%), structure (20%), SEO (20%), and emotion & power (15%). Each is scored from the headline's real words and length, so the result is transparent and reproducible - unlike tools that hide the breakdown behind a signup. Grades map as A (90+), B (80+), C (65+), D (50+), F (below 50).
Headline formulas that consistently work
- The list: "7 Proven Ways to [achieve outcome]" - numbers set a clear expectation.
- The how-to: "How to [achieve outcome] Without [pain]" - promises a method.
- The question: "Is Your [thing] Costing You [loss]?" - creates curiosity and self-relevance.
- The benefit + timeframe: "[Outcome] in [short time]" - concrete and low-friction.
Frequently asked questions
- What is a headline analyzer?
- A tool that scores a title on the factors that drive clicks - length, word balance, emotion, structure, and SEO - with a transparent breakdown.
- What makes a good headline?
- Specific, right length, a mix of word types, often a number or how-to, reader-focused, with at least one emotional or power word.
- How long should a headline be?
- It varies: ~40-65 chars for blog titles, 50-60 for SEO titles, 28-50 for email subjects, 20-40 for ads. The tool adapts to the type.
- What are power and emotional words?
- Power words (proven, instant, free) trigger action; emotional words (surprising, brilliant) create feeling. One or two of each lifts CTR.
- Does the headline affect SEO?
- Yes - the SEO title needs the keyword and the right length, and a compelling headline raises click-through from search results.
- How is the score calculated?
- A weighted average of word balance (25%), length (20%), structure (20%), SEO (20%), and emotion/power (15%), shown in full.
- Can I use it for emails and ads?
- Yes - switch the type and the ideal length and emphasis re-tune for email subjects or ad headlines.
- Is it free?
- Yes - free, no signup or email gate, and it runs entirely in your browser.
Polish your content end to end
- SERP snippet preview - see how your title and description look in Google.
- Meta description & title generator - turn a keyword into ready-to-use titles.
- Readability checker - keep the body copy as clear as the headline.
- Word & character counter - track length and keyword density.
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Want a team to handle it for you? We design and build fast, SEO-ready websites that convert. Explore AI web development.
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