Free SEO tools to audit, optimize, and rank
A focused set of free SEO tools for the work that actually moves rankings: on-page audits, technical checks, structured data, snippet previews, and AI search readiness. Every tool runs in your browser with no signup and no email gate.
24 free SEO tools
SERP Snippet Preview
See your page in Google before you publish
Preview your title and meta description with pixel-accurate length checks - the way Google truncates - on desktop and mobile, plus a social share card. Free, no signup.
DNS Lookup & Checker
Check any domain's DNS records instantly
Resolve A, AAAA, CNAME, MX, NS, TXT, SOA and CAA records for any domain - plus SPF and DMARC email checks - with a plain-English explanation of every result. Free, no signup.
Domain Age & WHOIS Checker
How old is any domain?
See when a domain was registered, its exact age, registrar, expiry, and status codes - from modern RDAP/WHOIS data, explained in plain English. Free, no signup.
.htaccess & Nginx Redirect Generator
Create safe 301 & 302 redirect rules
Generate copy-ready redirect rules for Apache, Nginx, or Cloudflare - single, bulk, force-HTTPS, www, and trailing-slash - with 301/302/307/308 and loop checks. Free, no signup.
Headline Analyzer
Score your title for clicks & SEO
Score any blog title, SEO title, email subject, or ad headline 0-100 across length, word balance, emotion, structure, and SEO - with specific fixes. Free, no email gate.
Free SEO Checker
On-page SEO audit for any URL
Audit any page across 16 on-page SEO checks - title, meta, headings, schema, indexability, and AI search readiness. Get a 0-100 score and ranked fixes. Free, no signup.
Structured Data Checker
Validate schema & rich results
Detect and validate JSON-LD and microdata on any URL, find errors blocking rich results, and see which rich results you're eligible for. Free, no signup.
Meta Description Generator
SEO titles & descriptions, sized right
Generate click-worthy, correctly sized SEO title tags and meta descriptions from a keyword, with length checks and a live Google preview. Free, in your browser.
Robots.txt & AI Crawler Checker
Control GPTBot, Google-Extended & more
Check which AI crawlers your robots.txt allows or blocks - GPTBot, Google-Extended, PerplexityBot, ClaudeBot - and generate new rules. Free, no signup.
Local SEO Audit
Check your local search visibility instantly
Enter your business name, city, and website to get a local SEO score with directory gaps, missing schema, and keyword suggestions - free, no signup.
SEO ROI Calculator
Is SEO worth it? Find out in seconds
Enter your organic traffic, conversion rate, and SEO budget to see a 12-month revenue projection, payback period, and compounding ROI - free, no signup.
Google Business Profile Grader
Grade your GBP completeness in 60 seconds
Answer 19 quick questions to score your Google Business Profile across photos, reviews, hours, categories, and posts - with prioritized fixes. Free, no signup.
Meta Tag & Open Graph Checker
See how your site appears in search and social
Check your meta tags, Open Graph, and Twitter Cards with visual previews of how your page appears on Google, Facebook, Twitter, and LinkedIn - free, no signup.
Schema Markup Generator
Create valid JSON-LD structured data
Generate copy-paste-ready JSON-LD schema - LocalBusiness, FAQ, Article, Product, and more - with live preview and validation links. Free, no signup.
AI Search Visibility Checker
Can ChatGPT and Perplexity cite your site?
Audit your site's AI-readiness - crawler access, structured data, llms.txt, and content structure - and get a GEO score with fixes. Free, no signup.
llms.txt Generator
Create a spec-compliant llms.txt file
Paste your key pages to generate an editable, spec-compliant llms.txt and llms-full.txt for AI engines - with deploy instructions. Free, no signup.
UTM Campaign URL Builder
Build GA4-ready tracking URLs
Add source, medium, and campaign tracking to any URL with platform presets, lowercase enforcement, and a live GA4 channel preview. Free, runs in your browser.
Open Graph Generator
Build OG & Twitter Card tags
Create Open Graph and Twitter Card meta tags with a live preview for Facebook, X, and LinkedIn, plus built-in validation. Free, runs in your browser.
Readability Checker
Flesch score & grade level
Paste text to get Flesch Reading Ease, Flesch-Kincaid Grade, SMOG and Gunning Fog scores, reading time, and the longest sentences to fix. Free, runs in your browser.
Tracker & Cookie Scanner
What trackers does your site run?
Scan any page for tracking scripts (GA4, GTM, Meta Pixel, and more) and consent-banner setup, with an instant GDPR/CCPA compliance-risk flag. Free, no email.
AI Content Readiness Scorer
Will AI engines cite your content?
Paste a draft and score how likely ChatGPT, Perplexity, and Google AI Overviews are to cite it, with prioritized fixes. Free, runs in your browser - a pre-publish AEO/GEO check.
XML Sitemap Generator
Paste URLs, get a valid sitemap.xml
Turn a list of URLs into a valid sitemap.xml with lastmod, changefreq, and priority - with validation, copy, and download. Runs in your browser.
Hreflang Tag Generator
Correct international SEO tags
Build valid, reciprocal hreflang tags for multilingual sites - as HTML link tags, XML sitemap entries, or HTTP headers, with x-default. Free, no signup.
Word & Character Counter
Live counts, limits & keyword density
Count words, characters, sentences, and paragraphs with reading time, keyword density, and live platform limits for SEO titles and social posts. Free, in your browser.
Why use these SEO tools
Search is changing fast - classic rankings now share the page with AI Overviews, and engines like ChatGPT and Perplexity decide what to cite based on clean, well-structured pages. These tools help you cover both: nail the on-page fundamentals (titles, meta, headings, schema) and make your content easy for AI engines to understand and surface. Start with a full audit, then use the generators and checkers to fix what you find.
SEO Tools FAQ
Are these SEO tools really free?
Yes. Every SEO tool here is free to use with no signup and no email gate. Browser-based tools run entirely on your device, and audit tools make a single read-only request to the URL you enter.
Which SEO tool should I start with?
Run the Free SEO Checker for a full on-page audit, then fix the issues it surfaces with the specific generators and checkers - meta tags, schema markup, structured data, and the SERP snippet preview.
Do these tools help with AI search (ChatGPT, Perplexity, Google AI Overviews)?
Yes. The AI search visibility checker, AI content readiness scorer, llms.txt generator, and robots.txt checker are built specifically to audit and improve how AI engines crawl, understand, and cite your site.
Can these replace a paid SEO platform?
For audits, technical checks, and on-page optimization, they cover most of what a small business needs. For ongoing rank tracking and large-scale crawling, a paid platform still helps - but these get you a long way for free.
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