Free local SEO audit tool

The scanner fetches one public HTML pageand applies the same 23 checks every time. It reads localized titles, descriptions, headings and content. It looks for LocalBusiness structured data. It looks for visible business-name, phone and city text. It looks for map, profile, directory and social links, plus review-related text. It also reads basic page tags such as HTTPS, viewport, canonical and social metadata. Four conversion checks look for online booking or ordering, a booking call to action, a new-customer offer, and a lead form.

Each check has an internal point weight. A pass earns all of that check's points, a warning earns half, and a fail earns zero. Each category is normalized to 0-100, then combined with these fixed category weights:

• On-site local SEO: 25%
• Website business signals: 22%
• Conversion and booking: 15%
• On-page directory and review signals: 13%
• Local content patterns: 13%
• Technical readiness: 12%

Grades are A at 90-100, B at 80-89, C at 65-79, D at 50-64, and F below 50. Up to six fixes are ordered by check weight, fail/warning status, and a fixed implementation-effort estimate. The score is a prioritization heuristic, not a Google score, ranking forecast, or performance guarantee.

The scanner never logs in to anything. It does not query Google Business Profile, directory accounts, review platforms, rank trackers, backlink indexes, field-performance data, or page-speed services. So it cannot confirm listing ownership. It cannot check NAP consistency across the web, review volume or recency, rankings, backlinks, Core Web Vitals, or AI-search citations. Check those sources yourself before you make business decisions.

Submitted values and the fetched page are used to build the response. Codivox does not set out to keep a saved audit-result record. But query-string setup links can enter browser history, and request metadata may be retained by hosting, CDN, security, or analytics systems. See theprivacy policy.

A copied setup link contains the business, city, website and industry values. Opening it runs a fresh scan; it does not load a saved score or findings. Use Print or Save as PDFfor a point-in-time report.

Use the scanner for one page, then work through these seven manual steps to cover sources the automated result cannot access:

1. Scan your website signals.Run your homepage and top service pages through the audit above to score localized titles, H1s, LocalBusiness schema, NAP, and click-to-call links.
2. Audit your Google Business Profile.Check that it is claimed and complete: the right primary category, correct hours, fresh photos, services, and a keyword-rich description.
3. Verify NAP consistency everywhere.Your Name, Address, and Phone must be identical - down to the punctuation - across your site, GBP, and every directory.
4. Check your directory citations.Make sure you're listed on Google, Yelp, Apple Maps, Bing Places, Facebook, and the directories specific to your industry.
5. Review your review profile.Look at review volume, average rating, recency, and your response rate on Google and third-party sites.
6. Evaluate local content and keywords.Confirm you target "[service] in [city]" and "near me" queries with dedicated service-area pages and genuine local content.
7. Prioritize and fix the biggest gaps.Work through the scanner's website fixes first. Then rank the outside GBP, listing, review, ranking, backlink, and performance work, using evidence from those systems.

Local visibility depends on evidence spread across your site, Google Business Profile, third-party listings, review systems, links, and the search results themselves. A page scan is good at catching gaps in how a page is built. It cannot see the whole system.

Treat this result as a website QA snapshot. Google ranks on relevance, distance, and prominence. Confirm those three with direct profile data, listing checks, rank tracking, review evidence, backlink research, and speed testing before you set priorities.

Use these sources alongside the automated page result. Their data is not included in the score:

1. Google Business Profile - who owns it, plus categories, services, hours, photos, and public status (GBP help center)
2. Business details - is the name, address or service area, and phone the same on every listing that counts?
3. Reviews - source, volume, recency, rating, content, and response practices
4. Search results - what shows up in the local pack and in organic results, by query, place, and device
5. Citations and links - which listings are claimed, which are duplicates, how clean the data is, plus referring domains and link quality
6. Performance - page-speed evidence from the lab and the field, how usable the site is on mobile, and the paths to conversion
7. Structured data - is it valid, and does it qualify under current guidance for LocalBusiness and related types?
8. AI search - test real prompts yourself. Structured data does not guarantee an AI citation

To see how this works in practice, read our local SEO guide for small businesses and keyword research guide.

Read the score as a repeat summary of this scanner's 23 rules. It is not a measure of rankings or business performance. Compare single findings and the scan timestamp before and after a page change. Do not compare unrelated businesses as if the score were a market benchmark.

A or B means the fetched page satisfied most weighted rules. C means a mixed result. D or F means more of the scanner's rules failed or warned. None of those grades confirms Google Business Profile quality, citation consistency, review health, rankings, links, speed, or conversions.

Agencies and freelancers can use the scanner as a repeat on-page QA pass. Walk clients through the method and the limitations. Then pair the result with evidence from the outside systems the scanner cannot reach.

• Pre-fill an audit by URL.Append ?business=Name&city=City&url=site.comto this page to pre-fill the fields, then copy the audit setup link. Opening it runs a fresh scan; use Print or Save as PDF to preserve the current timestamp, URL, score, and findings.
• Lead with the priority fixes.The weighted fix order provides a consistent starting point, not a forecast of ranking or revenue impact.
• Use keyword and directory output as prompts.Validate every generated pattern and suggested platform before adding it to a client backlog.

Need to handle audits at scale, build a white-label dashboard, or wire local SEO data into your own reporting? That's exactly the kind of internal tool we build -talk to our engineers.