Website worth calculator: what is your website worth?
Get a realistic value range using the profit-multiple method brokers actually use - adjusted for your growth, site age, and revenue mix, with a traffic-value floor. Free, runs in your browser.
A website's value rests far more on its profit than on its pageviews. Buyers pay a multiple of earnings they can check, adjusted for risk. So a small site that earns well and grows can be worth more than a big one that barely earns. This calculator leads with the profit-multiple method professionals use. It falls back to traffic value only when profit is thin.
What drives a website's value
Profit & trend
Average monthly net profit and whether it's growing - the single biggest factor.
Revenue model & diversity
Recurring revenue and multiple streams lower risk and raise the multiple.
Traffic quality
Steady organic search is worth more than paid or social traffic that swings about.
Age & owner dependency
Longer history and documented, hands-off operations command a premium.
How to value a website
- Enter your monthly net profit - revenue minus expenses, averaged over 6-12 months.
- Describe the site - type, revenue trend, age, and number of revenue streams.
- Read the value range and the applied multiple.
- Plan improvements to lift the multiple before you sell - or to grow a site you're buying.
The core formula: annual profit × market multiple × risk adjustments.
Typical valuation multiples by site type
| Site type | Monthly-profit multiple | Why |
|---|---|---|
| Content / blog | ~30-40x | Ad/affiliate income; sensitive to algorithm changes |
| Affiliate | ~32-42x | Higher RPM, but program/dependency risk |
| Ecommerce | ~24-40x | Inventory/ops add complexity; brand can add value |
| SaaS / subscription | ~48-90x+ | Recurring, predictable revenue commands the top end |
| Marketplace | ~30-55x | Network effects, but two-sided liquidity risk |
The multiples are example 2026 ranges. They shift with the market, the niche, and buyer demand. For annual profit, the rough match is the monthly multiple ÷ 12.
Profit-based vs traffic-based valuation
Be wary of calculators that value a site on traffic alone. Buyers pay for the profit they can check, not for visits. Traffic only sets a floor for sites with an audience that earns little. There, the buyer is paying for the asset and its upside. This tool leads with the profit-multiple method as the primary valuation. It uses a low traffic value as a second floor. That is why its range is more realistic than a traffic-only tool.
How to increase your website's value
- Add recurring revenue . Subscriptions, memberships, or a service sold as a set package move you toward SaaS-like multiples.
- Diversify income - a second or third stream reduces buyer risk.
- Show a clean upward trend - 6-12 months of growing profit is worth more than a flat year.
- Reduce owner dependency - document processes so the business runs without you.
- Strengthen fundamentals . Solid SEO, good Core Web Vitals, and steady traffic make earnings look durable.
Several of these are exactly what a redesign or growth project delivers. They lift the multiple, not just the profit.
Frequently asked questions
- How is a website's value calculated?
- Annualize the average monthly net profit and multiply by a market multiple for the site type, then adjust for growth, age, and risk.
- What's the average multiple?
- Content/affiliate sites ~30-45x monthly profit; SaaS much higher due to recurring revenue. It varies with growth and quality.
- What factors most affect value?
- Profit and its trend, revenue diversity and recurrence, traffic quality, niche, age, and owner dependency.
- How accurate are these calculators?
- Directional, not binding. Traffic-only tools mislead; a profit-led estimate like this is closer, but validate with real financials.
- How do I increase my site's value?
- Grow and diversify revenue (especially recurring), show an upward trend, reduce owner dependency, and fix fundamentals.
- Profit vs traffic valuation?
- Profit multiples are how buyers actually price sites; traffic value is only a floor for under-monetized sites.
- Where can I sell a website?
- Flippa, Empire Flippers, Motion Invest, and FE International, depending on size and type. Clean financials close deals.
- Is it free?
- Yes - free, no signup, and it runs entirely in your browser.
Related calculators
- SaaS valuation calculator - value a SaaS on ARR multiples and retention.
- Website redesign ROI calculator - see what a redesign could add.
- SEO ROI calculator - project the return on growing organic traffic.
- Conversion rate benchmarker - find revenue you're leaving on the table.
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