Website worth calculator: what is your website worth?
Get a realistic value range using the profit-multiple method brokers actually use - adjusted for your growth, site age, and revenue mix, with a traffic-value floor. Free, runs in your browser.
A website's value is driven far more by its profit than its pageviews. Buyers pay a multiple of verifiable earnings, adjusted for risk - so a small, profitable, growing site can be worth more than a large one that barely monetizes. This calculator leads with the profit-multiple method professionals use and only falls back to traffic value when profit is thin.
What drives a website's value
Profit & trend
Average monthly net profit and whether it's growing - the single biggest factor.
Revenue model & diversity
Recurring revenue and multiple streams lower risk and raise the multiple.
Traffic quality
Stable organic search is worth more than volatile paid or social traffic.
Age & owner dependency
Longer history and documented, hands-off operations command a premium.
How to value a website
- Enter your monthly net profit - revenue minus expenses, averaged over 6-12 months.
- Describe the site - type, revenue trend, age, and number of revenue streams.
- Read the value range and the applied multiple.
- Plan improvements to lift the multiple before you sell - or to grow a site you're buying.
The core formula: annual profit × market multiple × risk adjustments.
Typical valuation multiples by site type
| Site type | Monthly-profit multiple | Why |
|---|---|---|
| Content / blog | ~30-40x | Ad/affiliate income; sensitive to algorithm changes |
| Affiliate | ~32-42x | Higher RPM, but program/dependency risk |
| Ecommerce | ~24-40x | Inventory/ops add complexity; brand can add value |
| SaaS / subscription | ~48-90x+ | Recurring, predictable revenue commands the top end |
| Marketplace | ~30-55x | Network effects, but two-sided liquidity risk |
Multiples are illustrative 2026 ranges and shift with the market, niche, and buyer demand. Annual-profit equivalents are roughly the monthly multiple ÷ 12.
Profit-based vs traffic-based valuation
Beware calculators that value a site purely on traffic - buyers pay for verifiable profit, not visits. Traffic only sets a floor for sites with an audience but little monetization (where the buyer is really paying for the asset and its upside). This tool uses the profit-multiple method as the primary valuation and a conservative traffic value as a secondary floor, which is why its range is more realistic than traffic-only tools.
How to increase your website's value
- Add recurring revenue - subscriptions, memberships, or a productized service shift you toward SaaS-like multiples.
- Diversify income - a second or third stream reduces buyer risk.
- Show a clean upward trend - 6-12 months of growing profit is worth more than a flat year.
- Reduce owner dependency - document processes so the business runs without you.
- Strengthen fundamentals - SEO, Core Web Vitals, and traffic stability make earnings look durable.
Several of these are exactly what a redesign or growth project delivers - improving the multiple, not just the profit.
Frequently asked questions
- How is a website's value calculated?
- Annualize the average monthly net profit and multiply by a market multiple for the site type, then adjust for growth, age, and risk.
- What's the average multiple?
- Content/affiliate sites ~30-45x monthly profit; SaaS much higher due to recurring revenue. It varies with growth and quality.
- What factors most affect value?
- Profit and its trend, revenue diversity and recurrence, traffic quality, niche, age, and owner dependency.
- How accurate are these calculators?
- Directional, not binding. Traffic-only tools mislead; a profit-led estimate like this is closer, but validate with real financials.
- How do I increase my site's value?
- Grow and diversify revenue (especially recurring), show an upward trend, reduce owner dependency, and fix fundamentals.
- Profit vs traffic valuation?
- Profit multiples are how buyers actually price sites; traffic value is only a floor for under-monetized sites.
- Where can I sell a website?
- Flippa, Empire Flippers, Motion Invest, and FE International, depending on size and type. Clean financials close deals.
- Is it free?
- Yes - free, no signup, and it runs entirely in your browser.
Related calculators
- SaaS valuation calculator - value a SaaS on ARR multiples and retention.
- Website redesign ROI calculator - see what a redesign could add.
- SEO ROI calculator - project the return on growing organic traffic.
- Conversion rate benchmarker - find revenue you're leaving on the table.
Related free tools
Keep going with these tools
Automation ROI Calculator
See if automating your workflows is worth it
AI Chatbot ROI Calculator
See if a support chatbot pays for itself
AI / LLM API Cost Calculator
What will your AI feature cost to run?
Website Downtime Cost Calculator
See what outages cost your business
SaaS Valuation Calculator
What is your SaaS worth?
App Idea Validator
Score your app idea in 60 seconds
Want a team to handle it for you? We design and build fast, SEO-ready websites that convert. Explore AI web development.
Related guides
Go deeper with our guides
Practical, up-to-date guides on the strategy, costs, and execution behind this tool.
Business Website Cost in 2026: Complete SMB Pricing Guide
What a business website costs in 2026, from DIY to agency builds. Compare price drivers and set a realistic budget.
7 SaaS Metrics That Predict Failure - 2026 Benchmarks Inside
Track the SaaS KPIs that matter: MRR, churn, LTV, CAC ratios, activation, and expansion revenue with benchmarks.
Ready to ship your next product?
Tell us what you're building. Senior engineers will scope, plan, and start delivering your product with production-ready architecture - fast.